Adding a gallery of all of your listings to your real estate web site can be a great way to allow interested potential buyers to “preview” properties that interest them.
Designing a great, interactive experience for your gallery section can boost interest, and sales, and here are a few ideas to help make your listing section a knockout!
Assign Enough Space
Before you start designing your listing gallery, you will need to make sure that you have enough hosting space! Since your gallery will have a lot of pictures, you will need quite a lot of space, so make sure you have an adequate hosting plan, or upgrade!
Your web designer should be able to advise you on the best way to minimize the space of your gallery, but rather make sure photos and other elements are easy to view, than skimp on size! Remember to take other pages on your site into consideration when allocating space to your gallery.
Use Clear Pictures
It may be tempting to use smaller, GIF images on your gallery – don’t do it! GIF images don’t support as many colors as JPEG, and they can distort the quality of the image. Rather use thumbnails, and link to full size images.
It’s also a good idea to list more than one picture per property, so that potential buyers can view several aspects of the house they are interested in. You can group them together, or get your designer to create a filmstrip or other effect.
One last word – if your photographs are unclear to begin with, rather take new ones – it’s better to have no images than terrible ones!
Include Alternate Text
Some browsers won’t support your images, so never ever forget to include alternate text! That way, visitors will still be able to figure out what should have been there!
Use Short Descriptions
Adding descriptions to images is a great idea, and in particular where real estate is concerned. Add details of the property – number of bedrooms, finishes, special features and other selling points.
Include a Reference and Email Link
A good idea is to add a reference number, and an email link to your gallery items. That way, potential buyers who want to come back later will be able to find the property they are interested in again, and those who want more information can contact you immediately.
On that note, make sure your gallery is searchable, to make it easy to find properties. You can even include an advanced search function, allowing visitors to search by area, price range, number of bedrooms and so on. This type of functionality will probably need a data base to be set up, but your web designer should be able to advise you.
Interactivity and ease of use are the name of the game these days, and making sure your real estate website offers easy, interactive functionality to your visitors is a great way to boost your business!